PanAgroTeh
Modern Agriculture
Who they are
Short Story
PanAgroTeh is a family-owned agricultural company and trusted partner for farmers across Romania, specializing in premium agricultural machinery, equipment, maintenance, field service, and technical support. Their mission is to provide complete solutions that help modern farms grow and succeed.
Context
This collaboration is the beginning of a new chapter.
Pixory is preparing to manage the social media presence of PanAgroTeh’s Cluj–Viișoara branch. While this project is just getting started, our relationship goes back several years. One of the company’s owners, Vali, first became a client when we filmed his wedding in 2023, followed by his daughter’s baptism in 2026.
For us, this collaboration reflects something we value deeply: lasting relationships built on trust, where one story naturally grows into another.
Pixory's Role
Pixory will oversee the social media presence of the Cluj–Viișoara branch across Facebook, Instagram, and TikTok, producing monthly photo and video content while building a consistent and authentic online identity.
Creative Direction
Agriculture is about far more than machines.
While technical specifications are important, our goal is to reveal the people behind the equipment—the farmers, their families, their dedication, and the stories that begin long before the engine starts.
By shifting the focus from products to people, we aim to create content that feels authentic, emotional, and genuinely worth remembering.
Vision
The objective is to develop a fresh communication style that strengthens the PanAgroTeh brand, increases engagement, and builds a community around the values that have defined the company from the very beginning: trust, hard work, and long-term partnerships.